90.1 NBC FM Social Media Policy

Social media has become a key source of information and a platform for connecting with others online. At 90.1 NBC FM, we understand the importance of social media and the role it plays in both personal and professional contexts.

Social media includes:

• Social Networking Sites: e.g., Facebook, Tinder

• Video and Photo Sharing Sites: e.g., YouTube

• Micro-Blogging Sites: e.g., Twitter

• Blogs: Corporate, personal, or media-hosted blogs

• Forums and Discussion Boards: e.g., Whirlpool, Google Groups

• Online Encyclopedias: e.g., Wikipedia

• Any Other Websites: Platforms that allow users to post comments or content online

Social media enables true two-way communication, allowing virtually anyone to participate and contribute. This policy provides guidance to ensure that when employees and volunteers of 90.1 NBC FM engage with social media, whether personally or professionally, they do so responsibly and in a way that reflects positively on the station.

General Conditions of Use

• Evaluation of Social Media Proposals: Any proposal to use social media to engage with an audience or stakeholders will be reviewed by the Station Manager and/or Systems Administrator.

• Code of Conduct: All 90.1 NBC FM employees and volunteers must adhere to our Code of Conduct. The values and behaviors outlined in these codes apply equally to social media interactions.

• Prudence and Good Judgment: When using social media, you must exercise the same level of care and judgment as you would in face-to-face interactions or public speaking engagements.

• Authorized Representatives: Only authorized 90.1 NBC FM Social Media representatives may comment on policy, strategy, or operations. If you identify an issue that requires attention, please contact the authorized representatives through the Station Manager.

• Use of 90.1 NBC FM Assets: Any personal social media use involving 90.1 NBC FM's information technology assets is covered by this policy.

• Disciplinary Action: Violations of this policy may result in disciplinary action, including termination of employment.

Personal Social Media Use

When engaging in social media, consider it equivalent to making a public comment on radio, television, or at a public event. As a member of the community, you have the right to participate in public discourse, but there are specific guidelines to follow:

• Official vs. Personal Comment: Avoid implying that your personal comments are official statements from 90.1 NBC FM.

• Clear Separation: Make it clear that your views are your own and not those of 90.1 NBC FM. Use disclaimers like, "The views expressed in this post are my personal views and do not necessarily reflect the views of 90.1 NBC FM."

• Professional Boundaries: Do not use your 90.1 NBC FM email address for personal social media interactions. Maintain a clear distinction between your personal and professional online presence.

• Confidentiality: Do not disclose or comment on private, confidential, or secure information. This includes not publishing personal details or health information about individuals.

• Respectful Engagement: Ensure that your comments are respectful and do not engage with or respond to inappropriate content (e.g., offensive, defamatory, or discriminatory material).

Authorized Social Media Use

If you wish to become an authorized 90.1 NBC FM Social Media representative, consider the following:

• Authorization Process: You must first obtain endorsement from the Station Manager and the Chairman. Following this, you will need to complete social media training at 90.1 NBC FM.

• Clear Identification: As an authorized representative, always identify yourself as a 90.1 NBC FM employee or volunteer and specify the business area you represent.

• Factual Information: Limit your comments to public domain information and avoid expressing personal opinions on official policy or practice.

• Respectful and Lawful Engagement: Ensure that your interactions are respectful, comply with copyright laws, and seek permission from colleagues before discussing them online.

Reporting Inappropriate Use

If you come across inappropriate material related to 90.1 NBC FM, its employees, volunteers, or stakeholders (such as bullying, inaccurate information, or breaches of confidentiality), report it immediately to the Station Manager and the Chairman.

By following this Social Media Policy, you help maintain the integrity and reputation of 90.1 NBC FM while ensuring a safe and respectful online environment for all.